Ecological food and sustainable nutritional supplements make up the fastest growing sector of the health food market. Due to the increasing aging of the population, this market will gain significant importance in the coming decade.
Consumers are also becoming increasingly critical as a result of demanded increased transparency. Questions are being asked about the effects of supplements and their impact on a healthy life. The discussion regarding GMOs also plays an important role in this. Consumers want clarity about the quality of the ingredients.
It is precisely our vision of this high-quality parameter that will make Beyuna into a world player. Beyuna believes in the future of high-quality GMO-free products that are developed in collaboration with international research institutes.
Beyuna supports clean labeling. Beyuna’s products do not contain any artificial ingredients that cannot be absorbed by the body. Also, Beyuna’s products are improved on an ongoing basis and adjusted based on the latest scientific insights. All labels are checked by the KOAG/KAG, an inspection board that verifies all health claims made. The KOAG/KAG approval number is on all labels and brochures.
Quality and safety are furthermore guaranteed by applying all rules and instructions set by the EHPM (European Federation of Health Products Manufacturers Associations) and outlined in the Quality Guide for Food Supplements and by selecting suppliers that meet the HACCP (Hazard Analysis Critical Control Points).
Furthermore, Beyuna has decided to appoint the NZVT (Dutch Safeguards System for Dietary Supplements in Elite Sport) to examine its products to ensure that they contain no banned substances.
The European Food Safety Authority is an agency of the European Union that provides independent scientific advice on food safety. European policy and regulations on food safety are based on their scientific findings. The EFSA collects scientific information from around the world. Any risk factors are assessed based on this scientific information.
The EFSA has various scientific panels per focus area. Members of these panels come from across Europe and are chosen for their expertise and knowledge. The EFSA shares its findings not only with experts and policymakers, but also the broader public.
Paul Gebbink, CEO Beyuna